soft sell

soft sell
noun
suggestive or persuasive advertising
Hypernyms: ↑advertising, ↑publicizing

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noun
: the use of suggestion or persuasion in selling rather than aggressive pressure — compare hard sell

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a method of advertising or selling that is quietly persuasive, subtle, and indirect (opposed to hard sell).
[1950-55]

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soft sell noun
1. Selling or sale by preliminary softening up or other indirect method
2. Mild persuasion, or mildly persuasive tactics
• • •
Main Entry:soft

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soft sell UK US noun [singular] business
a way of advertising or selling products by persuading people to buy them in a relaxed and pleasant manner
Thesaurus: advertising, marketing and prhyponym
See also: hard sell

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soft sell,
Informal. a relaxed way of selling, by suggestion and persuasion rather than by pressure or aggressiveness.

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1.
n. [in sing.] subtly persuasive selling
2.
v. (soft-sell) [trans.] sell (something) by using such a method

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noun [singular]
: a way of selling something that uses persuasion rather than aggressive pressure
— often used before another noun

using soft-sell tactics

a soft-sell approach to marketing

compare hard sell

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ˌsoft ˈsell f12 [soft sell] noun singular
a method of selling that involves persuading sb to buy sth rather than using pressure or aggressive methods

Useful english dictionary. 2012.

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Look at other dictionaries:

  • soft sell — ➔ sell2 * * * soft sell UK US noun [S] ► MARKETING a way of trying to sell something to someone by persuading them gently that they want or need it: »Advertisers are adopting the soft sell for those who enjoy housework. ► COMMERCE something that… …   Financial and business terms

  • soft sell — soft′ sell′ n. bus a method of advertising or selling that is quietly persuasive, indirect, and sophisticated (opposed to hard sell). • Etymology: 1950–55 soft′ sell′, v.t. sold, sell•ing, adj …   From formal English to slang

  • soft sell — ☆ soft sell n. selling that relies on subtle suggestion rather than high pressure salesmanship soft sell adj …   English World dictionary

  • soft sell — n [singular] a way of advertising or selling things that involves gently persuading people to buy something →↑hard sell …   Dictionary of contemporary English

  • soft sell — noun singular a way of advertising or selling products by persuading people to buy them in a relaxed and pleasant manner ─ compare HARD SELL …   Usage of the words and phrases in modern English

  • soft sell — ► NOUN ▪ subtly persuasive selling …   English terms dictionary

  • Soft sell — In advertising, a soft sell is an advertisement or campaign that uses a more subtle sales message, in opposition to a hard sell.Theorists have examined the value of repetition for soft sell versus hard sell messages to determine their relative… …   Wikipedia

  • soft-sell — /sawft sel , soft /, v., soft sold, soft selling, adj. v.t. 1. to promote (a product, service, etc.) using indirect or gentle persuasion: an advertising campaign to soft sell a new perfume. adj. 2. (of a sales technique) quietly or indirectly… …   Useful english dictionary

  • Soft Sell — Advertising and sales practices denoted by subtle language and a non aggressive technique. A soft sell is designed to avoid angering potential customers and pushing them away. Because soft selling is a low pressure sales technique, it may not… …   Investment dictionary

  • soft sell — also soft sell N SING A soft sell is a method of selling or advertising that involves persuading people in a gentle way rather than putting a lot of pressure on people to buy things. I think more customers probably prefer a soft sell. Ant: hard… …   English dictionary

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